| Dear Merchants, This week's issue focuses on marketing. It's time to start PROMOTING the NWA Boutique Show to our friends, customers and the general public. The more effective we are with getting the word out... the more people will attend the show... and that means more dollars in your pocket. |
| Marketing & P.R. October 25, 2010 |
| Postcards |
| Magazine Ads |
| E-Marketing We are excited to be a part of the NWA Boutique Show... Friday and Saturday, November 19-20 at the NWA Convention Center in Springdale! Don't miss your chance to shop over 100 amazing boutiques and literally thousands of custom and one-of-a-kind items! P.S. If you sign up on the main page of the website, they will send you a "Preferred Shopper Fast Pass" so you won't have to wait in line at the door on Saturday! The pass will also automatically enter you to win dozens of door prizes donated by the merchants |
www.nwaboutiqueshow.com
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| Add the Show to Your Blog/Website
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Facebook It! Social Media is BIG Social Media is BIG. We need to use it. Tweet about the show, talk about it on Facebook, invite others to become a FAN of our page on Facebook. (There is an event link you can use as well.) Post something on You Tube to showcase your product and promote the show. All of us pitching in to promote the show creates buzz you just can't buy! |
| Yard Signs - Plant Them Sunday, 11/14
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| Car Magnets - Slap Them On 11/14
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| Cross Promotion
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Sponsorships
When you open up the Kids Directory or pick up one of our postcards, you'll notice special thanks given to NWA Motherlode, Kids Directory and CitiScapes. These amazing media outlets were gracious enough to help promote our show... and we'll help promote them too. Please say thank you and support these guys! They are incredible!
If you know of any other media who might sponsor future shows... let us know!
| Dear Merchants, This week's newsletter will focus on booth display and merchandising. Each year, we are in awe of the enormous amount of energy and creativity you put into your booths. Of course, from such an amazingly creative group, we would expect nothing less! The buzz for the fall show has officially begun! A few of our magazine ads hit the stands this past week. We were featured in the October issues of Citiscapes and The Kids Directory... with a circulation of 20,000 copies per publication. We even had a front page story on Motherlode today! Check it out at: http://nwamotherlode.com Next week, we'll be sending you information on how you can help with our marketing and publicity efforts. Meanwhile, please go ahead and join our Facebook group... and invite your friends to join! We'll be starting a series of posts featuring YOU... our incredible merchants! You won't want to miss out on valuable P.R. for your business! Everyone you know needs to be on our Facebook page. Here's the link: http://www.facebook.com/group.php?gid=69244262372 Have an inspiring and creative weekend! |
Booth Details, Display & Merchandising October 8, 2010 |
| Your Booth Represents YOU! Your personal creativity is at the heart of your business -- it literally IS your business. Show the world your creativity! Use your booth to not only sell the day of the show... but to build your future business. You are establishing your image to the public. Here are a few tips to help when designing your booth:
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| Booth Ideas & Inspiration We've posted a few pics and resources at http://www.nwaboutiqueshow.blogspot.com/ Remember... your booth is a window to your business. This is your storefront and YOU are the key salesperson. |
| Props & Backdrops All the creative props you guys find amaze us! We love how so many of you use ordinary items in extraordinary ways to give your booth impact! Our favorite booths are always the ones that showcase the product... and look great doing it! You will definitely want to think about how you'll define your space. Our booths are open, so many merchants like to bring or rent a backdrop of some sort. Others bring props to give the illusion of walls and define their space. We've seen everything from bakers racks, shelving, old doors hinged together, wire frame panels, hanging racks, furniture, self-standing closet organizers, etc.... the sky's the limit. Others use tables around the perimeter and put things up on the tables to add height. Some just leave them open. Be as creative as you'd like but remember to respect the booth next door and behind you. All of us on the Boutique Show staff are suckers for fun display items and always on the lookout for interesting booth props. We have a few doors, windows and shutters if anyone needs them. Paint them a fun color! Put knobs on them! Hinge them together! Add feet! Paint them with chalkboard paint! If anyone wants any of it... please let us know. First come, first served. We'll send you pics and prices. You can even pay with paypal if you'd like. |
A 6' skirted table, 2 chairs and small wastebasket is provided in each 10 x 10 booth. (2 tables will be provided in each 10 x 20 booth.) Booths are taped off, but open. (i.e. no walls) Each merchant should provide or create their own "backdrop" to define the space.
Backdrops, electricity, wi-fi and extra tables are available a la carte.
Costs for additional services should be paid directly to the NWA Convention Center. Following is a partial list of extras and their cost. Please link to the forms below for full details. Forms should be faxed or mailed to the NWA Convention Center no later than November 10th.
10' x 10' Full Pipe & Drape - 3 sides $50 10' x 10' Backdrop - back side only $35 Extra 6' Table $10 Electricity - 1 Cord (Additional options available on form) $50
| Dear Merchants, I hope you are enjoying this gorgeous fall weather! The cool breeze and first hints of autumn are signs that the NWA Boutique Show is just seven weeks away! Our merchant placement is complete and we are SO excited about all the amazing talent coming together in November for our biggest and best show to date! Congratulations again to each of you for making the cut -- you are truly the cream of the crop! Each week, we'll be sending you a merchant newsletter with details and updates related to the November show. Each issue will contain important specifics about the show... so please read them carefully and in their entirety. This week's issue will focus on merchant information. Coming weeks will focus on marketing, P.R., booth display and merchandising ideas, sales tips, building your business, etc. Our website has been updated with specifics on the November show, the fall merchant list and an updated Merchant FAQ section. Please check the web link for your business. If you need us to redirect your link, please let us know immediately. We will update the site again next week. www.nwaboutiqueshow.com Have an inspiring and creative weekend! |
Merchant Information Packet October 1, 2010 |
| Show Details Friday, November 19th Saturday, November 20th NWA Convention Center |
| Fall 2010 Merchant Agreement To participate in the Fall 2010 NWA Boutique Show, each merchant must read and consent to the following terms and conditions:
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| Merchant F.A.Q. Where is my booth? A detailed booth diagram will be posted one month prior to event. What time is set up? Friday, November 19, between noon and 4:30 p.m. We will have a quick meeting at 4:30 to run through details of the weekend. Please have your booth completely ready by that time. What time is the show? Friday, November 19, Private Shopping Event, 5:00 p.m. - 9:00 p.m. Saturday, November 20, Public Shopping Hours, 9:00 a.m. - 6:00 p.m. What time can we break down? Saturday, November 20, 6:00 p.m.- 9:00 p.m. There is to be absolutely no loading or packing until 6:00 p.m. on Saturday. What is provided? You will have a taped-off section to the specification of your booth size along with a 6' skirted table and 2 chairs. Backdrops, wi-fi, electricity, extra tables, etc. may be added at an additional charge and should be paid directly to the NWA Convention Center PRIOR to the show. They will charge double for floor orders. Where should we unload? All vendors will need to unload at the back of the building. If you are able to unload in front, we will let you know prior to the show. Do I need to clean up my booth after I pack it up? Please make sure you take ALL your items from your booth and that you leave a clean booth behind. The Convention Center will handle vacuuming. Any booth that is left messy will be charged a cleanup fee from the Convention Center. Any items left behind will be discarded. How should we collect customer payments? Each vendor is responsible for collecting their own payments and applicable taxes from customers. Will food be available? We will have concessions at this event. In addition, the Tiffany Grille on the hotel side serves both breakfast and lunch. What if I have questions that aren't answered here? Please e-mail us at info@nwaboutiqueshow.com. |
A 6' skirted table, 2 chairs and small wastebasket will be provided in each 10 x 10 booth. (2 tables will be provided in each 10 x 20 booth.) Booths are taped off, but open. Each merchant should provide or create their own "backdrop" to define the space.*
Backdrops, electricity, wi-fi and extra tables are available a la carte.
Costs for additional services should be paid directly to the NWA Convention Center. Following is a partial list of extras and their cost. Please link to the forms below for full details. Forms should be faxed or mailed to the NWA Convention Center no later than November 10th.
10' x 10' Full Pipe & Drape - 3 sides $50 10' x 10' Backdrop - back side only $35 Extra 6' Table $10 Electricity - 1 Cord (Additional options available on form) $50
Convention Center Credit Card Authorization Form
